Goodbye Netflix, Hello Blockbuster

Originally published at: https://brian.carnell.com/articles/2021/goodbye-netflix-hello-blockbuster/

This was part of a 2011 campaign by Blockbuster to convince people to switch from Netflix. Like most of Blockbuster’s campaigns, it had the effect of largely accelerating the loss of customers of the legacy video chain as the plans it offered were hamstrung by the need to prop up Blockbuster’s main chain stores. Goodbye Netflix, Hello Blockbuster