Using AI/Deep Fake to Create a Commercial Featuring A Spanish Singer Who Died in 1995

Originally published at: https://brian.carnell.com/articles/2021/using-ai-deep-fake-to-create-a-commercial-featuring-a-spanish-singer-who-died-in-1995/

The Next Web reports on Spanish beer company, Cruzcampo, working with the estate of Lola Flores to create what is essentially a deep fake beer commercial. The company recreated her voice, face, and features using hours of audiovisual material, more than 5,000 photos, and a painstaking composition and post-production process, according to El País… . .Flores’ daughters Rosario and Lolita were personally involved in the project . . . But others were quick to condemn the campaign for putting words in her mouth that she didn’t say — just to market beer.One thing they all agreed on was that the deepfake Flores is an impressively realistic recreation of the singer. The one-minute ad can be seen on YouTube. I assume we’re going to see a lot more of this.